Welcome to Ask A Stager, your regular staging advice column designed exclusively for real estate professionals. Whether you’re grappling with how to enhance the visual appeal of your listings or seeking innovative strategies to captivate your target audience, you’ve come to the right place. Ask A Stager offers you the opportunity to pose any and all staging-related questions and receive expert advice, for free.
No query is too big or small — if it’s about elevating the look of your real estate, we want to hear it and we want to help! Email your questions to ninadoiron@isodesign.ca
1. Explain the concept of home staging
Start by educating your clients on what home staging actually entails. Many homeowners might think it’s merely about cleaning up or rearranging furniture. Clarify that home staging is marketing that involves strategically enhancing a property’s appeal by arranging furniture, décor and accessories to highlight its strengths, downplay its weaknesses and appeal to the greatest possible pool of prospective buyers.
2. Share the statistics
Nothing is more convincing than hard data, and numbers are a universal language. So, do your research and share relevant statistics that demonstrate the impact of home staging.
3. Show before and after photos
Visual proof can be very persuasive. Prepare a portfolio of before and after photos of properties you’ve staged. Highlight how staging transformed cluttered, personalized spaces into clean, neutral environments that appeal to a wider audience.
4. Discuss the return on investment
Home staging is an investment, not an expense. Explain that while there is an upfront cost, the potential return is significant. Staged homes not only sell faster but often for a higher price.
5. Highlight buyer psychology
Discuss how buyers’ psychology plays a role in the homebuying process. Buyers often make a decision within the first few minutes of seeing a home and in today’s busy world, they want a move-in-ready home with minimal deficiencies.
6. Provide testimonials
Share testimonials from past clients who have benefited from staging. Personal stories about how staging helped them sell quickly or for a higher price can be compelling.
7. Offer a staging consultation
Sometimes clients need to hear it from an expert. At a minimum, arrange a consultation with a professional home stager.
8. Discuss the competition
Explain that in a competitive real estate market, every advantage counts.
9. Address cost concerns
If cost is a significant concern, suggest budget-friendly staging options.
10. Detail the process
Have your stager walk your clients through the staging process step-by-step. Knowing what to expect can alleviate their concerns.
Convincing clients that home staging is necessary involves a combination of education, evidence and empathy. By presenting clear statistics, sharing visual proof, addressing concerns and demonstrating your commitment, you can help clients see the value in staging and take the necessary steps to ensure a successful sale.
Let your clients know that you’re committed to helping them achieve the best possible outcome. Explain that home staging is a part of your overall marketing strategy to ensure their home stands out in the market. When clients see your dedication to their success, they’re more likely to trust your recommendations.
Home staging is not just about making a property look pretty; it’s about creating a strategic marketing tool that maximizes the property’s potential and appeal, ultimately leading to a faster and more profitable sale.
Got home staging questions for a future column? Submit them to ninadoiron@isodesign.ca
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This article was complied with AI assistance and reviewed by an editor. More information can be found in our T &C
