Embracing Threads: How Realtors can Strengthen Client Connections

For Realtors, building community and nurturing client relationships are key to an impactful digital marketing strategy. In an industry built on trust, reputation and connections, staying engaged with clients and industry peers—both online and off—is imperative to thriving business growth.

Threads has become an excellent tool for building authority, growing your community, and deepening connections with potential and existing clients. So, how does it fit into your marketing strategy?

The text-based platform developed by and integrated into Instagram, enables you to foster connections in a casual and conversational setting. Unlike the visual-heavy Instagram, Threads centers around quick, text-based interactions, encouraging spontaneous exchanges and more authentic conversations. While X (formally Twitter) focuses on trending topics and news, Threads focuses on personal interactions.

This social sharing app offers a unique opportunity to reach people in a less formal way—ideal for real estate professionals who want to nurture relationships while staying top-of-mind for future buyers and sellers.

Why use threads in your marketing strategy?

Build community

Engaging with potential clients, fellow Realtors and industry professionals not only keeps you informed on market trends but also creates a powerful network of connections. By actively participating on Threads, you’re doing more than promoting your services—you’re cultivating relationships that foster trust, support, and mutual growth. These connections can lead to valuable referrals, collaborative opportunities, and a stronger presence in the industry, reinforcing your role as a trusted and engaged member of the community. Building connections on Threads can lead to valuable referrals and collaborations.

Nurture client relationships

Threads provides a unique opportunity to engage with your clients on a casual level. Keep your posts conversational and relatable, sharing insights about the real estate market, tips for home buyers, or even personal anecdotes. This approach helps humanize your brand and fosters a deeper connection with your audience.

Conduct market research

Share your thoughts on topics that excite you, such as current market trends, local events or real estate tips. Monitor the engagement on these posts to identify which topics resonate with your audience. Expand on successful topics and post long-form content on blogs, newsletters or other social media platforms like Facebook, Instagram or LinkedIn.

How to get started

Getting started with Threads is easy and can quickly become a valuable addition to your marketing toolkit. Here’s a step-by-step guide to setting up a profile of your own:

1. Since Threads is connected to Instagram, you’ll need an Instagram account to create a Threads profile. This account will also serve as a link between your Instagram and Threads audiences, boosting your visibility on both platforms.

2. Download the Threads app or go to threads.net. Enter your Instagram username and password and click Log in. This integration simplifies the process and allows your Instagram followers to find you easily on Threads, helping you grow your audience faster.

3. Create a profile that reflects your brand. Choose a high-quality, professional photo and write a bio highlighting your knowledge and services.

4. Start posting and sharing bite-sized updates, tips, or insights related to the real estate market. Ask questions, and share thought-provoking statements. Remember to keep it casual and conversational to engage your audience.

5. Take the time to engage with and respond to others. Remember, social media is about being social and Threads is no exception. Follow accounts and interact with other users’ content by replying to their posts, sharing your thoughts and asking questions to build connections. Look for opportunities to connect with fellow real estate professionals, local businesses, and potential clients.

Threads offers a unique opportunity to elevate your marketing strategies by fostering real-time, conversational connections. You can keep your content fresh and engaging by sharing quick real estate tips, responding to client questions or spotlighting local neighbourhood highlights, all in a natural and personable way.

Incorporating Threads into your marketing strategy also opens up valuable opportunities for quick market research. Testing short-form content on Threads lets you gauge your audience’s interests and see what resonates most. Whether it’s insights on the local market, first-time buyer advice or sneak peeks at new listings, you can analyze what captures attention and use that information to create long-form posts on other platforms. This approach not only refines your overall content strategy but also keeps you active in industry conversations, positioning you as a knowledgeable and engaged realtor.

The best part? Threads is easy to integrate without overloading…