By leveraging this digital approach, athletes can now benefit from their fame and accomplishments indefinitely, ensuring they continue to profit financially from their legacy. NFTs not only democratize the auction process by removing middlemen, but also offer athletes ongoing opportunities to monetize their career highlights, memorabilia, and unique digital content directly to their fans. Athletes such as Tiger Woods, Khabib Nurmagomedov, Stephen Curry, Micah Johnson, Son Heung Min, Rafael Nadal, Lionel Messi, Tony Hawk, Tom Brady, Usain Bolt, and Wayne Gretzky have all officially licensed NFT collections.
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