In the Edmonton luxury market, two names stand out: Kerri-lyn and Jason Holland. These professional and married partners have dominated the market for years, leading in sales and becoming sought-after agents for clients looking for their dream home in Alberta’s capital.
John Carter, broker/owner of Re/Max River City, where the Hollands operate in Edmonton, says, “In the last five years, they’ve basically dominated the luxury space, with sales almost double the next agent. They’ve hit a significant milestone and deserve real recognition for overall performance in a five-year span.”
Alberta has been attracting more people since the pandemic began, with residents seeking greater space and better value. While Calgary gets attention, Edmonton has seen an influx of residents as well. Carter notes that the luxury market, consisting of properties priced at $1 million and up, has been steadily growing over the last five years.
How Canadian luxury markets are faring
Industry studies reflect the opportunities in Edmonton and other Canadian locations. The 2024 Royal LePage Carriage Trade Luxury Market Report showed an increase in luxury sales, with strong demand in the prairies. Edmonton specifically saw a 39.7% increase in sales activity year over year.
According to Sotheby’s Top-Tier Real Estate: 2024 Mid-Year State of Luxury Report, population growth in Calgary (5.9%) and Edmonton (4.1%) has driven Alberta’s luxury markets to new heights.
Luxury sales are up across Canada, with Toronto, Ottawa, Halifax, and Vancouver performing better than expected in their luxury markets, as per Engel & Völkers 2024 Mid-Year Luxury Real Estate Market Report.
Success from diligence & discretion: Educational approach to all that’s buying, selling & building homes
The Hollands credit their success in the luxury market to their diligence and discretion, educating clients on various aspects of buying, selling, and building homes. They have earned prestigious awards for their exceptional performance.
Their journey into the luxury space
The Holland’s work in the luxury sector grew organically, driven by their professionalism and dedication to providing top-notch customer service. They recognized the opportunity in the market as older agents were retiring and not adapting to modern trends.
Many agents want in but Edmonton lacks comparables & luxury comes with high up-front costs
Dealing with luxury homes requires specialized knowledge and entails some risk. Pricing luxury properties requires skill and judgment, making them harder to sell and market compared to traditional homes.
Edmonton’s growing market presents challenges in pricing and selling luxury properties, as there are fewer comparables compared to established markets like Toronto and Vancouver.
Edmonton: A different ‘quieter’ wealth, where confidentiality is ‘huge’
Experience is also…
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