City-Wide Mural Initiative: Cailey Heaps’ Transformation of Toronto

Cailey Heaps is enhancing Toronto’s beauty one wall at a time.

The innovative CEO of Heaps Estrin Real Estate Team initiated the city-facing mural project to give back to the neighborhoods they serve while showcasing Canadian artists.

By beautifying the communities with high activity, they aim to introduce themselves to new neighborhoods as well.

While the first three murals are on Heaps Estrin properties, they plan to expand to other buildings throughout the city.

Building owners have been receptive, some offering their walls for free in exchange for the project, while others charge a fee.

The team rents spaces from landlords who approve using the walls for murals, with the team collectively choosing the artist.

Calls for proposals are sent out to various agencies and websites catering to mural artists.

Talented artists have responded favorably to the initiative.

Bringing art to life

The process, from start to finish, can take three to six months, involving identifying locations, securing them, calling for proposals, selecting installations, and creating the murals.

The cost varies based on the wall size, with artist compensation reaching five figures for larger murals.

Global artistic talent

The first installation in 2025 features internationally recognized artist Jacquie Comrie, known for her work worldwide.

Comrie, a Panamanian multimedia artist and mental health advocate in Toronto, is known for using color as a tool for wellness and emotional connection.

The initiative also features Toronto artist Chris Perez and American artist Maxine McCrann.

West-end project coming

The upcoming mural in the west-end Junction neighborhood will tie back to the company’s brand and introduce itself to a new community, featuring the team’s mascot HERB.

HERB, a 1993 Subaru Sambar, is a familiar sight in the company’s communities.

Marketing expertise

Heaps, with a background in marketing, uses creative initiatives like the mural project to engage with communities and showcase diversity.

Recognized for her thought leadership, Heaps has received accolades from various organizations and is involved in charitable activities.

Plans are in place for more murals, with artists and wall submissions welcome by contacting Jane McIver, the director of marketing at jane@heapsestrin.com