It was a fair exchange. You received access to a platform that requires funding to operate, and in return, you provided some personal data. This data was then used to deliver targeted ads, allowing advertising companies to reach the right audience, benefiting everyone involved. Over time, data collection became more sophisticated and invasive, leading to increased profits while your end of the bargain remained unchanged. This profitable model was adopted across various platforms, from social media and online news outlets to televisions displaying ads in their menus. Surprisingly, this model even extended to flight tracking. I will delve into this aspect shortly.
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