Recently, I had an eye-opening experience that made me reconsider the future of our industry. I utilized an AI agent app to schedule a haircut, and while this may seem unrelated to selling homes, bear with me—because this technology is poised to revolutionize how real estate agents operate.
Before delving into the implications for Realtors, let’s first understand what an AI agent truly is, as this is fundamental to grasping the forthcoming change in our field.
Siri “on steroids”
An AI agent functions as a digital assistant that can execute tangible tasks on your behalf, not solely answering inquiries or providing information. Picture Siri, but on a potent level. Visualize having a highly competent personal assistant capable of:
- Understanding your specific requests and preferences
- Taking concrete actions in the real world (making calls, sending emails, booking appointments, negotiating…)
- Making basic decisions within your specified boundaries
- Communicating with other AI agents
Here’s a practical example of how it operates:
When I required a haircut, instead of investing time in searching, calling, and negotiating, I simply informed my AI agent of my needs. I launched the app and stated, “I need a haircut appointment nearby on Friday at 6 pm.”
The agent, informed by my calendar, comprehended my preferences, and in 10 minutes, initiated phone calls with a natural-sounding voice to numerous hair salons in my vicinity. It managed the entire booking process—contacting multiple salons, confirming availability, and scheduling the appointment. It even verified the pricing.
Within minutes, the appointment was added to my calendar.
AI agents could streamline scheduling at remarkable speeds
The above example only scratches the surface. It leverages AI and a sophisticated blend of Google searches to actually conduct AI voice calls. Undoubtedly, some salons were surprised to receive calls from an AI on my behalf requesting an appointment, yet most engaged with the AI and willingly scheduled the appointment.
Imagine elevating this efficiency to the next level. Many Realtors grapple with managing phone calls, texts, and emails. In an era where clients seek immediate responses, a missed call often signifies a lost opportunity.
The true potential emerges when businesses integrate their own AI agents. This leads to expedited interactions. From initiation to completion, my AI agent took seconds to schedule my haircut and input it into my calendar.
Now, envision this same level of efficiency applied to real estate. Instead of the conventional prolonged back-and-forth, we envision a future of instantaneous, intelligent exchanges between buyers’ AI agents and real estate agents’ AI agents.
Five critical implications for real estate
1. The evolution of property search and matching
Say goodbye to buyers endlessly scrolling through listings. Soon, a buyer’s AI agent will engage with multiple Realtors’ AI agents simultaneously, promptly matching properties based on intricate criteria.
Crucially, this matching won’t be restricted to bedrooms and bathrooms.
AI agents will comprehend nuanced preferences like “character homes with ample natural light” or “serene street with a thriving community ambiance.” Consequently, agents must meticulously document and describe properties, ensuring their listings convey both tangible and intangible attributes in a manner intelligible to AI agents.
2. Showings and open houses undergo a transformation
The conventional open house routine is on the cusp of a significant enhancement. AI agents will coordinate showings by aligning multiple buyers’ schedules with agent availability.
Astute agents will necessitate systems that can interface with these AI schedulers to streamline the showing process. This will heighten the significance of the in-person experience—because when buyers do attend, they are more likely to be genuinely interested and well-suited to the property.
3. Local expertise becomes structured knowledge
Your profound understanding of neighborhoods, school districts, and local market trends must be digitized and organized in a manner accessible to AI agents. This transcends penning blog posts—it involves crafting detailed, structured data on neighborhood characteristics, local amenities, and market insights that can be readily interpreted by AI systems. The objective is to make your local expertise programmatically available while retaining its human value.
4. Relationship building gains momentum
With AI handling mundane tasks like scheduling, document collection, and initial property matching, agents can concentrate on what truly counts: cultivating relationships and dispensing strategic guidance. The successful real estate agent of tomorrow will be more of an advisor than a scheduler, utilizing the time liberated by AI to foster deeper client relationships and offer more sophisticated counsel.
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