Desmond Brown has a unique perspective, having worked as both a journalist and a Realtor at Re/Max Hallmark Realty Ltd. in Toronto. This dual experience allows him to expertly field real estate questions and provide insightful answers. Reporters often seek him out for quotes on various real estate topics.
Brown emphasizes the importance of saying “yes” when journalists reach out for interviews. He recalls his time as a reporter when some agents declined to be interviewed, missing out on valuable exposure opportunities.
With a background in journalism (including work at National Post, Toronto Star, Ottawa Citizen, and CTV), Brown seamlessly transitioned into real estate, leveraging his expertise to navigate both fields.
How to prepare for an interview
Brown views being quoted in the media or featured in TV news stories as free advertising. However, he advises against approaching interviews unprepared. He suggests asking about the story’s focus, obtaining questions in advance, setting up a meeting, and staying informed about market trends to appear as an expert.
He also recommends having engaging stories and quotes ready, rather than relying solely on numbers and statistics. Brown emphasizes the importance of honesty and preparation, even in challenging market conditions.
What makes a great story?
Brown highlights the value of unique and compelling stories for media coverage. Sharing anecdotes like encountering unusual properties or situations can capture reporters’ attention and lead to impactful headlines.
He recounts experiences, such as inspecting a property owned by the Hells Angels motorcycle club, and emphasizes the importance of transparency and cooperation with listing agents for media opportunities.
Editorial vs. advertising—know the difference
Brown underscores the distinction between editorial coverage and paid advertising, urging caution in interviews as editorial content is on the record without the chance for pre-publication review. He emphasizes the benefits of additional exposure for properties featured in the media.
He encourages building relationships with reporters by showcasing expertise, identifying relevant journalists, and collaborating on compelling real estate stories. Brown advises agents to assess reporters’ perspectives before agreeing to interviews to ensure a positive outcome.
Staying calm and professional
To maintain composure during interviews, Brown suggests visualizing a calm demeanor, a technique he learned from his TV news background. He emphasizes professionalism and preparedness as key elements in successful media interactions.
Source link
This article was complied by AI and NOT reviewed by human. More information can be found in our Terms and Conditions.
