Real estate agents understand that the industry prioritizes relationships, where a strong first impression can turn a potential client into a loyal customer. But what do agents value most from their brokers?
In a survey conducted by CENTURY 21 Canada, new recruits revealed their primary need from their brokers.
“Agents want to feel supported when they join a brokerage,” says Todd Shyiak, executive vice president of CENTURY 21 Canada. “They want to know that they will be taken care of and assisted when needed.”
According to Shyiak, agents seek mentorship, coaching, and a sense of community when choosing a brokerage. While technology and tools are important, the human connection and support are what truly resonate with potential recruits.
Many new agents prioritize culture and support when selecting a brokerage. They value a team-oriented environment where everyone helps each other succeed.
Referrals and personal relationships play a significant role in attracting recruits to a specific brand. Meeting with brokers and forming authentic connections can greatly influence a recruit’s decision.
After onboarding, ongoing support is crucial for agents’ success. Brokers who check in regularly, provide guidance, celebrate achievements, and foster mentorship create a positive environment for their team.
While technology is important, the foundation of a successful brokerage lies in the relationships and support system it offers to its agents. By prioritizing people-first strategies, brokers can cultivate long-lasting loyalty and success within their team.
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