Property.ca Inc. Brokerage (Property.ca) recently announced the opening of its new branch, The Boulevard Branch, in Toronto’s Little Italy neighborhood. The team consists of 42 agents specializing in luxury residential and multiplex properties.
Blair Anderson, broker of record and VP of operations for Property.ca, said, “The launch of The Boulevard Branch marks a significant milestone as we expand our presence in the Greater Toronto Area. This reflects our leading services, and we are excited to grow with our new and existing agents.”
Jeff Benoliel, general manager for Property.ca, recognized the opportunity as part of the brokerage’s growth strategy. He stated, “The expertise and success of The Boulevard Branch align with our vision, making them a great addition to our team. We are thrilled to have them on board.”
Property.ca currently has over 300 agents, with 122 joining last year. The company aims to reach 500 agents by the end of this year.
The leadership team at Property.ca
The Boulevard Branch is led by Leonard Fridman and Vicky Tal, who together bring 52 years of industry experience and 10 years of branch management expertise. Fridman, a top-ranked agent nationally, has achieved over $1 billion in sales. Tal specializes in trading luxury real estate off-market.
Fridman mentioned, “The access to key listings was a major factor in our decision to join Property.ca.”
Tal added, “Property.ca’s lead generation, advanced technology, and data-driven insights position us for significant growth in Toronto’s competitive market.”
Photos: leonardfridman.com, linkedin.com
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