Canada’s real estate markets are not only about Toronto and Vancouver. Many Realtors find success in small and mid-sized communities where different dynamics are at play, requiring unique strategies.
Building a reputation in a close-knit community
Richard Pochylko, associate broker with Century 21 Advantage, serves Red Deer, Alta., and its surrounding communities. He emphasizes the importance of reputation in a smaller community where word-of-mouth plays a significant role in generating business.
The role of traditional and digital marketing
Pochylko has found success through both traditional and digital marketing techniques. He started with print marketing and later shifted to radio ads, utilizing humor to make his name memorable.
Strong, honest relationships—and pricing— as a success strategy
Pochylko emphasizes the importance of honesty in his interactions with clients, whether they are buyers or sellers. He focuses on setting realistic expectations and providing transparent pricing strategies to ensure success.
The importance of engaging the community
Justin Myer, team leader of ViewLethbridge, highlights the significance of community engagement in small towns like Lethbridge. Building a positive reputation through community involvement is essential for long-term success.
Diversity in marketing is key
Myer emphasizes the importance of diversifying marketing strategies to reach a wider audience. While radio advertising has been successful, combining it with other mediums like social media and email marketing can enhance visibility and generate qualified leads.
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