Resisting burnout: Strategies for fighting back

To excel as a real estate agent, it is important to consistently work hard and hustle for leads. However, this can lead to burnout. Over 40% of Canadians report feeling burnt out at work, and the National Association of Realtors estimates that 80% of real estate agents may experience burnout, especially high-performing agents.

Fight back against burnout and hustle culture

Many resources for high-performing agents promote the idea of constant hustle and long hours. While self-motivation is necessary in real estate, burnout should not be the price of success. Here are some tips from the National Association of Realtors:

• • Plan a schedule and stick to it: Set working hours and stick to them to ensure time for decompression.
  • Utilize tools to stay organized: Use tools that help you manage tasks effectively.
  • Learn to set limits: Know when to refer potential clients to other agents.
  • Know how to ask for help: Reach out to colleagues or your broker when feeling overwhelmed.

How Brokers can help their agents

For brokers to retain top performers, it is important to prioritize their mental health. Personal support, alongside tools and technology, can help high-level agents feel supported and improve their work-life balance.

Brokers can catch signs of burnout early by:

• Schedule one-on-one check-ins: Take time to check in and offer advice.
• Encourage set time in-office: Plan office meetings to keep agents connected.
• Educate agents on recognizing signs of burnout: Have conversations on maintaining a healthy work-life balance.

CENTURY 21 Canada emphasizes personal support for brokers and franchise offices. Todd Shyiak, the executive vice president, highlights the importance of brokers building relationships with agents to provide care and support, leading to better retention rates.

Success in real estate is challenging, but reaching out for help and building strong relationships can make the journey less lonely and more manageable.