Last week, ResVR, a property technology (proptech) startup that enables homebuilders and developers to sell more upgrades through a visualization platform, announced a series of financings that closed a total of $1.7 million in aggregate.
The funding was led by Inverted Ventures. Weave VC, with participation from Bluesky Equity, InRoad Ventures, ThresholdImpact, Startup TNT, and a Canadian-based group of angels provided the non-dilutive capital ($270,000).
Saving homebuyers from relying on blacklines or blueprints to imagine their new home
Founded in 2023, ResVR specializes in 3D visualization proptech, working with production homebuilders to showcase their designs and plans to help homebuyers feel confident in their purchase and the options and upgrades they choose.
“In 2024, it is crazy that people are making the biggest purchase of their lives and have to imagine what it will look like off blacklines or blueprints. This is the problem ResVR solves,” ResVR founder and CEO, Nathan Nasseri, explains.
The company cites data from homebuyer surveys indicating the need for homebuilding sales visualization software is significant: 87 per cent of new homebuyers would make changes to their homes with better visualizations, but 73 per cent weren’t provided sufficient information to move forward confidently and only 65 per cent felt the floor plan selected matched what they received.
“ResVR empowers builders and buyers, which leads to happier customers who are more satisfied with their decisions because they were able to visualize them and make more thoughtful choices,” says Nasseri.
‘(We) invested in ResVR because it represents an innovative change that will create a paradigm shift in the legacy homebuilding industry’
Craig D’Cruze, COO of Inverted Ventures, comments on his firm’s participation in the equity funding round: “Inverted Ventures invested in ResVR because it represents an innovative change that will create a paradigm shift in the legacy homebuilding industry. ResVR offers a service that digitizes and optimizes the sales upgrade process for homebuilders in ways previously unattainable. With his deep-rooted experience in homebuilding and his instrumental role in developing this technology since 2015, Nathan brings unique insights, capabilities, and a founder-market fit that will be crucial to this company’s success.”
“I am thrilled to be supporting Nathan in his newest endeavor,” adds angel investor Aaron Flynn, CEO of Edmonton’s Inflexion Games. “Nathan is bringing enormous drive and strong experience to ResVR as he and the team help homebuilders make buyer’s dreams come true with more confidence and understanding than ever possible.”
What’s next
Later this year, ResVR will unveil follow-up products for designing home exteriors and showcasing new communities for land developers. “This is the beginning of something massive,” Nasseri says. “The homebuilding industry is overdue for a shift towards digital transformation, and ResVR is here to make that happen.”
Image source: resvr.com
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