Renata Reid, a realtor based in Calgary, is changing the game when it comes to open houses. As the senior vice president of sales for Sotheby’s International Realty Canada, Reid believes in creating open houses that tell a story and sell a lifestyle. Her innovative techniques have been showcased in marketing videos to inspire agents nationwide.
In a digitally-driven market, the effectiveness of open houses may be questioned. However, Reid’s approach has attracted attention and reshaped the traditional format.
The world of extreme open houses: An ‘immersive’ experience with the ‘Martha Stewart’ touch
Welcome to the world of extreme open houses, where catered refreshments, entertainment, and prizes are used to create buzz and provide a unique experience for potential buyers. Reid’s open houses aim to make the property come to life and help buyers envision themselves living there.
By going above and beyond with live music, games, prizes, and luxurious amenities, Reid creates an immersive experience that sets her open houses apart.
Creating hype with advance advertising and a warm welcome
Generating momentum leading up to her “grand open house weekends” is crucial for Reid. Extensive advertising beforehand helps build excitement and attract potential buyers.
Kelly and Michael MacKendrick, a real estate couple from Ontario, emphasize the importance of advertising in advance to draw crowds to open houses. Their hospitable approach and warm welcome have been key factors in the success of their open houses.
It’s about ‘the art of selling’
According to Kelly and Michael, engaging with visitors and maximizing exposure are essential elements of successful open houses. They believe in reaching out to potential clients and utilizing open houses as a way to expand their network.
Look for out-of-the-box opportunities and strategies
The MacKendricks suggest exploring unconventional timing for open houses and seizing opportunities to align with local events. Thinking outside the box can lead to innovative strategies that attract more visitors.
Another perspective: Don’t ‘water down’ the experience
Re/Max top producer Tim Hill of Greater Vancouver offers a cautionary perspective…
Source link
This article was complied by AI and NOT reviewed by human. More information can be found in our Terms and Conditions.
