The Power of Vulnerability and Focus in Achieving Success

I used to believe that I had to be flawless in order for people to want to collaborate with me. However, I have come to realize that the most successful individuals I admire—and the clients I enjoy working with—think differently.

There’s no need to succumb to impostor syndrome if you don’t have all the solutions. There’s no need to pretend to be flawlessly successful. There’s no need to bear the weight of the world on your shoulders.

As I started to be more authentic and vulnerable, so did the individuals I wanted to engage in business with.

Envision a business devoid of daily stress

Would you prefer a business that doesn’t bring constant stress and anxiety? Imagine not fretting over missed follow-ups, strained relationships you don’t have time to nurture, or social media posts you feel compelled to create just to maintain appearances.

Instead, envision a business that naturally attracts the right clients, partners, and team members. I will demonstrate how to construct exactly that in three simple steps—and I will even illustrate how two multibillion-dollar companies can aid you in this process at no cost.

Step 1: Define who you are and what you do

Commence by clarifying the fundamentals:

1. What do you offer?
2. Where do you offer it?

Then broaden your perspective:

• What do you aspire to offer, and where?
• What do you need to grasp to reach that point?
• Whom do you need to connect with?
• What are the daily actions that will contribute to both?

Step 2: Schedule actions in your calendar

Let’s make this tangible. For instance:

If you aim to become an expert commercial agent:

1. Action: Review MLS daily.
2. Include it as a recurring task Monday through Friday.
3. Reach out to five agents with new or sold listings, commend them, and seek insights that are not available on MLS.

Step 3: Share your acquired knowledge

Subsequently, share your discoveries to establish credibility. For example:

1. Action: Post on LinkedIn about a lesson learned during your conversations.
2. Include this as a recurring task Monday through Friday.

Over time, these minor actions will accumulate, and people will begin to view you as an authority in commercial real estate.

Compare this with the conventional agent approach

Too many agents barely glance at MLS, seldom share their insights, and pretend to have all the answers when leads reach out. It’s no surprise that their conversions lag behind.

Instead, adopt three habits that will compound over time:

1. Master your craft.
2. Expand your business.
3. Promote yourself.

No one else will do it for you.

How major companies can benefit you

Here’s the kicker: By focusing on delivering genuine value to your ideal clients, platforms like Facebook, LinkedIn, and Google will assist in attracting these clients to you. They will even help you discover clients in your vicinity.

Most individuals believe it’s all about gaming the algorithm or paying for exposure. Yet, you are probably confusing these platforms about your identity and offerings.

Challenge yourself for 90 days

For the next three months, attempt this:

1. Select one platform.
2. Identify one type of client.
3. Tailor your content to address their needs and queries.

Share pertinent insights, articles with your perspective, or videos speaking directly to that audience. Engage with those who respond to your content and observe the impact on your business.

Tip: If your feed doesn’t align with your objectives, unfollow or hide content, and train the platform to display more of what you desire.

The reality of engagement

If you lack a large following, concentrate on building a community rather than just posting content. It’s a fallacy that consistent posting alone will grow your following. Instead, engage meaningfully with ten accounts you admire. The algorithms will notice and facilitate connections with like-minded individuals.

If your feed contains unpleasant content, it’s likely because you consume too much of it. If it’s filled with arguments, it’s because you invest too much time in reading or participating in them.

Be deliberate in what you consume and engage with.

Remember, the success you desire lies in the actions you may be avoiding. Ultimately, you have your aspirations and your actions. If you aren’t achieving your goals, alter your actions—or adjust your goals.