In late 2017, we fully committed to Web3 by joining a crypto payments startup with the mission of creating a level playing field for business operators who were struggling against traditional banks. We traveled the world giving talks and leading workshops, while Leah penned thought-provoking opinion pieces on various topics like peer-to-peer (P2P) payments, crypto-asset backed remittance, decentralized identity, and reputation. However, educating others about this new technology was challenging. While many people nodded in agreement when we explained how they could become their own bank and transact without permission, only a small percentage actually took action. Even those who did often opted to buy cryptocurrency from a licensed centralized exchange and hold onto it, rather than taking control of their own funds and exploring the decentralized ecosystem.
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