Howard Drukarsh is a respected name in the real estate world, known for his role as the co-founder of Right at Home Realty (RAH), one of Canada’s largest independent real estate brokerages. With firsthand experience of the industry’s evolution, Drukarsh’s journey is marked by strategic decision-making, adaptability, and leadership, offering valuable lessons for brokers and agents navigating the complex real estate landscape.
His insights reflect the wisdom found in management books like Jim Collins’ Good to Great and Stephen Covey’s The 7 Habits of Highly Effective People, distilled into actionable guidance for brokerage founders aiming to build a resilient and thriving business.
Instead of delving into each management classic, Drukarsh simplifies their core principles into practical insights, providing invaluable advice for building a successful brokerage.
The power of the right team
Good to Great’s principle of “First Who, Then What” emphasizes assembling the right team before setting the strategy. Drukarsh attributes much of RAH’s success to his exceptional business partners, the late Arthur Bartram and Ron Peddicord, whose skills fueled rapid growth.
Hiring top branch managers, as highlighted in The Five Dysfunctions of a Team, was a critical decision that set RAH apart. Drukarsh prioritized connecting personally with every manager and staff member, fostering trust, accountability, and commitment.
By prioritizing high-caliber managers and maintaining direct relationships, Drukarsh ensured agents had the resources to succeed, attracting even more talent.
Smart growth over flashy marketing
RAH focused on supporting its agents rather than advertising leadership, allowing organic growth through word of mouth. By keeping costs low and reinvesting in service and training, RAH built long-term sustainability instead of chasing short-term brand awareness.
Adapting to change in the tech-driven era
While technology has reshaped real estate, Drukarsh emphasizes the importance of core values like support and training. Leveraging technology while maintaining foundational support is crucial for success, as seen in platforms like Mave and Hyyve Canada.
Leadership and integrity: The foundations of business success
Drukarsh’s leadership style focuses on understanding and connecting with his team, emphasizing the importance of integrity in hiring. He believes that integrity cannot be taught, making it essential to hire individuals aligned with the company’s values.
The future of independent brokerages
As real estate evolves with technological disruptions, independent brokerages must embrace innovation while maintaining human elements for success. Drukarsh points to examples like Raz Zohar at Mave and his advisory role at Hyyve Canada as ways for brokerages to stay ahead of the curve.
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