To stand out in a crowded marketplace, Realtors must create captivating video content. This can make a significant difference in capturing attention and forming meaningful connections, especially in today’s noisy online space.
Whether showcasing a property or sharing market insights, the way content is presented online can engage viewers, generate leads, and retain clients. Here are tips to make real estate videos memorable, boost engagement, and increase conversions without adding more to your workload.
1. Use a visual and text-based hook
Start your video with a powerful visual and text-based hook to instantly grab viewers’ attention. Use compelling visuals like stunning views or unique architectural details, combined with engaging text like “Picture yourself in this dream kitchen” to captivate the audience from the start.
2. Walk while you talk
Take viewers on a walkthrough of properties while discussing standout features, providing an immersive experience similar to an open house. Filming during regular showings is a time-efficient way to capture authentic footage that allows potential buyers to visualize themselves in the space.
3. Incorporate b-roll
Enhance storytelling by including b-roll footage in your content. For example, showcase close-up shots of key features like countertops or design elements to add visual interest and draw viewers in.
4. Add closed captions
Include closed captions in your videos to make content accessible and highlight key points. Emphasize keywords and use emojis to make the message more engaging and memorable.
5. Don’t forget the call to action
End your video with a clear call to action, guiding viewers on the next steps to take. Encourage them to engage further by sending a DM, exploring listings, or commenting below, turning their interest into action.
More creative video content ideas
Keep content fresh by integrating various video formats. Try ideas like:
- A day in the life: Take viewers through a day in your life as a real estate professional, showcasing daily tasks and interactions to build trust and personal connections.
- Local area highlights: Highlight the surrounding environment of a home, showcasing nearby amenities to help potential buyers visualize their lifestyle in the area.
- Share real estate tips with face-to-camera content: Connect authentically with your audience by sharing valuable insights directly to the camera, addressing common client questions to establish yourself as a knowledgeable resource.
- Market updates: Share brief insights on local market trends to showcase your industry knowledge and awareness of changes.
- Fun parodies or voiceovers: Add humor to your videos with trending audio to resonate with your audience and make the buying or selling process more enjoyable.
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