Many of these blockchain projects take a significant amount of time to reach mainnet, so it is safe to assume there will be a testnet phase. When executed properly, this phase can generate initial excitement and anticipation – with the emphasis on “properly.” It is also the period where the blockchain establishes the necessary infrastructure, such as RPCs, oracles, indexers, block explorers, multisigs, account abstraction, and more. The irony of requiring infrastructure for infrastructure should not be overlooked. During this phase, developer relations teams can engage with developers to discuss the benefits of building on their new blockchain platform.
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