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As real estate professionals, guiding your clients through the home selling process is vital for a smooth and successful transaction. Pre-sale preparation is a key aspect that can greatly impact a property’s appeal, market time, and final sale price.
Start prepping 1-6 months ahead
A common question from sellers is, “When should we start preparing our home before listing?” The answer depends on factors like property condition, local market conditions, and level of preparation needed.
However, a general guideline is to begin the pre-sale preparation process at least one to six months before listing. This timeline allows for a comprehensive approach to ensure the property is market-ready and optimized for its potential, while minimizing stress and overwhelm.
Here’s a step-by-step plan to help sellers get ready for a successful sale.
Step 1: Initial consultation and planning (1-3 months before listing)
Objective: Get expert insights on the property’s condition and create a tailored action plan to strategically invest time and resources, maximizing ROI in key areas.
Begin by engaging a professional home stager for an in-depth consultation with the sellers. The stager will assess the property’s current state, both interior and exterior. Discuss local market trends and target demographics.
Based on these factors, create a plan with necessary repairs, upgrades, and staging strategies. Discuss budget and timeline to ensure sellers understand the potential ROI for each improvement.
Step 2: Decluttering and deep cleaning (1-3 months before listing)
Objective: Create a clean and clutter-free environment to showcase the home’s best features.
Decluttering is a highly effective way to prepare a home for sale. Encourage sellers to declutter early by sorting belongings. If overwhelming, suggest hiring a professional organizer. Once decluttered, recommend a deep cleaning of the entire property before staging.
Step 3: Repairs and maintenance (1-2 months before listing)
Objective: Address necessary repairs to enhance property value and prevent buyer concerns.
Minor repairs and maintenance can significantly impact buyer perception. Plan and schedule handyman services in advance to avoid delays. Addressing repairs early can prevent deal-breakers and last-minute negotiations.
Step 4: Cosmetic upgrades and improvements (1-2 months before listing)
Objective: Enhance visual appeal and update outdated features for a higher ROI.
Consider cosmetic upgrades like neutral paint colors, updated fixtures, and modern faucets to attract buyers. These small changes can greatly enhance the overall appeal…
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